The purpose of this course project was for students to get experience performing Artificially Intelligent (AI) open- source online analytics of a fashion business using a variety of Google App analytic tools. We learned about a selected fashion business (Brick and Mortar; online E-commerce; Mobile-online focused)’s current status and provided insights and recommendations for enhancing their online and offline presence, ultimately increasing sales and profit.

This ADFR project was a semester-long project in conjunction with multiple computer class training activities. During the Google App/software training/class activity periods, an individual student was tasked to choose a fashion company that would be used for Google App analysis (Google Trends and Think with Google). We were asked to perform the Google analyses and organize market research results in a presentation via MS PowerPoint slides and in an MS Word research paper.

This was a comprehensive digital marketing/retailing report that demonstrated our ability to apply our knowledge in the online fashion business retailing/marketing strategies.

​

​